Bluefin Insurance has appointed John Capel as the new regional managing director and will report directly to Howard Fryer, head of the Corporate division.
Fryer said, "He brings considerable experience to our Corporate division and he will play a key role in developing our business in the North West."
In his new role, Capel will be responsible for Bluefin's Stockport Corporate and Leeds branches in the North West.
Capel had earlier held service with Reich Insurance as client service manager and was responsible for every aspect of service delivery for the company's divisions.
With over 20 years of insurance industry experience, John Capel also served at Marsh, JLT, Aon and AXA.
Bluefin, owned by AXA, provides personal wealth management services to private clients in UK.